Mind versus Machine

The AI will have to learn to co-exist with humans to survive and thrive

The friendly enthusiasm by which humans are looking towards potential of artificial intelligence may soon get overpowered by a sense of jealousy or self-defense. The buoyed gusto will someday realize that growth of AI has in its trajectory, a point of inflection where the sapiens will be confronted with the basic question – are you building someone better than you? Will you handover yourself to something which may eventually drive you out of your existence? The chances are that, when situation scales up, then instead of putting a fair answer to this, they shall generate an emotive response duly filled with fear factors. The creators may not like it and both may come to party questioning, often challenging, trouncing and probably annihilating each other. The AI has to transverse this route of affinity. To some it may like a Hollywood potboiler script well told and sold over decades now!

First time a novel captures imagination towards AI

Frankenstein, the novel by Mary Shelley in 1818, told a story in which a young scientist creates a sapient creature while working on an unorthodox experiment. The protagonist being an artificial creature who eventually takes a behavior of a monster and challenges its own creator. The story as told back then, was probably the first genre of horror stories and created its believers. I am not very much among them though, the movie market has been enamored by the scripts covering various possibilities of this altar creation going amok and creators or users being at risk. This time may be movie makers had some intuition on what the future may look like.

Artificial Intelligence (AI) refers to building and simulating the human intelligence into machines. While it was coined by John McCarthy way back in 1955, this idea has picked up pace recently often propelled by advent of computing technologies. The subject drew upon the computational neuroscience as a bridge between the human intelligence and artificial intelligence. Currently it draws parallels between biological models of the sensory organs, messaging / processing, motion controls and linguistic models as adopted by sapiens over their evolution period. The AI is actively studying the structures / models of information lifecycle management by human brain leveraging the computational neuroscience and enabling the decision making process / directing process.

So while it has its benchmarking with human brain and mind, drawing upon the similarities may just be the beginning of a rat race. The AI has a potential of taking over the human intelligence by building large networks of computers/ algorithms/ data lakes and thus creating a far enriched decision making / directing capability. Further while humans have a history of biased or limited collaboration for building the collective intelligence, the machines may not display any emotional or social barriers in becoming super scale intelligent devices. AI at scale will be what will make it superior to human intelligence.

The only living entity which can make the AI grows from scale to scale is the human being. The only entity which shall feel the threat of AI at scale will also be human being. What matters is the point of inflection between both and reaction of humans towards AI at that point in time. Today it is just an exciting stuff and holds promises largely around assisted model of co-existence.

Today AI portrays itself as backend engines helping eCommerce sites to auto configure & present the best possible offer to you OR help build list recommended favorite songs on YouTube based upon history of access OR chatbots providing quick-fire responses with reasonable level of accuracy. The data analytics completed by prescriptive nature of algorithms assures that the evolution is on right path. However, the scenarios being served by AI today are transactional in nature whereas the innate nature of AI can do far more than this.

Facebook slams reports of conversational robots going rogue as irresponsible

In 2017 Facebook slammed some reports published in media as ‘irresponsible’ while they quoted an AI experiment going out of control in the research labs. Arguably, there was an experiment being carried out by its scientist engineers where AI induced agents were supposed to self-learn and simulate a negotiation event between two qualified negotiators over chat messages using normal English language. London’s Telegraph reported that “Facebook shuts down robots after they invented their own language”. Facebook clarified that while the experiment was rightly quoted, but it was never a production run. Further the tuning of the smart robots were part of the trial and error mode of self-improving algorithms. The debate of agents presumably overtaking their guidance and creating own conversational tone became talk of the technology world.

The ability of AI to handle far more complex, on the run scenarios, by writing algorithms which can learn/store and reciprocate to diversified inputs, shall soon take the battle to the shores of decision makers beyond the workers. But here is a catch, in majority of use case the validity of the algorithm needs an initial contribution by the user and sometimes it may expand to a larger timeline during which both become aware of each other’s potentials and possible conflicting nature. The tailoring and tutoring of these algorithm needs handholding by users so as to make it effective on ground. This dichotomy of the nature of the initial journey of artificial intelligence is something which the creators / proponents need to be wary of.

One can argue that it is similar to last century conflict of ‘man versus machine’ which brought a flip to the industrialization by automating work which was erstwhile being done by humans using their physical disposition. The rapid scale at which automation / mechanization grew in economic space had loads of resistance from the affected party – the common man, but it eventually prevailed as drivers of that change were highly placed men with astute mind, who had all the liberty to not be affected by the automation. The resistance presented by the common man was largely at emotional or social level, which had some political hue but were pushed back by these highly placed men in the economic strata of socio-political governance. Eventually the machine came better of the common man.

The conflict of ‘man versus machine’ was transactional by nature and didn’t have a multiplier effect of the resistance from either side. The then drivers of economics could drive the change by pushing in capital and creating best in class robotics and manufacturing machines taking shit load of work away gradually but certainly.

The ‘mind versus machine’ is a different war all together, it is going to challenge the basic tenets of man’s existence – the mind. The opponents challenge are not limited to physical disposition. The challenge shall not be limited to the common men level alone, it has an element of catching up the ladder, questioning the so called “highly placed men with astute mind” and eventually having a face off situation with its own creator.

While efforts on the artificial intelligence may be directed towards problem solving posture, in actuality the response from the affected humans (aka user community) shall be contemplative and likely filled with that of fear and anxiety. Whilst the consulting and technology providers are all positioning it as the next big thing hoping that it could be the next money spinner they are obviously silent about the adoption by user ecosystem. The solutions today may be focused at the operational level by eliminating the transactional work, however over next few decades, the potent nature of the AI will soon catch up the thought leadership work or the decision making of work. That’s when the battle between equals will be announced and unless AI crosses that point of inflection, it will stay relegated to inferior positions on its growth curve.

This upward trajectory growth of the AI will eventually challenge the mind of its creators at some point.

The euphoria built around the immense possibilities which AI bring to table will be short changed if it doesn’t learn to co-exist with its creators, the human mind. At least until it grows past the fears of sapiens in the near decades, if not in longer time lines. Else the phenomenon of “Man versus Machine” in the factories of the last century will soon see a new avatar of “Mind versus Machine” which shall be far more engaging and elongated battle of survival and growth. The casualty on the way side would be those who would have invested in tons assuming it to be a cake ride. The benefits proposed would be stymied by scale unless it crossed user’s fears and anxiety of survival.

This time the war would be farfetched as a mind with high intellect knows how to resist far better than & emotional physical dispositions. AI will have to learn to co-exist with its creators to survive and thrive else it will exist but in a form which will be more of subservient IT application system and never grow up to its gloried form of next gen technology.

#TechToPrison: The public outcry against an AI Algorithm rescinds the research work.

In May 2020, two professors and a PhD student at Harrisburg University, Pennsylvania proposed to publish a research paper 2 which leveraged deep neural network algorithm to predict criminal nature of an individual by using facial recognition using a single image processing. The researchers claimed it has an accuracy of 80% and without any racial bias. This however created a furor in the academic world as it was argued as a direct proponent of racial biases in the society and sought to bring a further divide based upon the obvious parameters which society is supposed to be struggling for last many years. The announcement was observed as being “21st century phrenology” a pseudoscience which actively studies the physical attributes of the skull to determine an individual’s psychological attributes 1.

A group claimed to consist of researchers, scientists called as “Coalition for Critical Technology” on popular blog platform “Medium” collated a common pushback citing to abolish #TechToPrisonPipeline. The research paper was proposed to be published in the renowned Springer Nature – Research Book Series: Transactions on computational science and computational intelligence. The group wrote 3 to the editor expressing their grave concerns and urging the review committee to rescind the offer of publication which used public justice statistics to predict the criminality behavior and to publicly condemn any such mode of work.

As the AI algorithm need tutoring with base amount of data so that they build their intelligence, the risk was that any amount of biased data across race, class and gender etc will lead to biased intelligence further amplifying the historic social discrimination which if used as reference to action, would jeopardize the whole criminal justice system – institution and processes and may further enhance / legitimize / incentivize the social discrimination. This would create a vicious cycle of on way journey towards degeneration of the society.

The Springer Nature reverted that it would not be publishing the paper. Harrisburg University withdrew its news release covering the research work and issued a statement saying the “faculty are updating the paper to address concerns raised.” 4

Walmart rescinds the contract to deploy Robots at it stores

The Wall Street Journal news exclusive/business 5 reported on Nov2, 2020 that Walmart has scrapped the plans to use AI based Robots moving alongside the aisle in the stores to scan the shelves and keep track of its inventory. They observed that humans can deliver similar results.

The robotics company Bossa Nova Robotics Inc was mandated to design, build and deliver 6 feet tall inventory scanning machines to the stores. The well celebrated and talked about objective was to reduce labor costs and enhance sales by predicting the offtake of the products and making sure that replenishment is pushed early. The agreement was a few years old and 500+ stores set up when the contract ended. It was professed to be alike a sci-fi movie where AI enabled Robots would work as Side-Kicks to the human workers, thus improving their productivity. However the sojourn didn’t end up as anticipated as the Walmart concluded that there were far simpler solutions to achieve the objectives and most suitable one being relying on its workmen who could do the job more effectively. It can concluded fairly that while the robots would have been capable enough to process scenarios and respond with the reasonable logics, it could not have been effective unless the human workers were ready to transfer their age old learnings, knowledge and acumen to the robots. The conflict between the AI and human minds can’t be better explain then similar examples in real world

A French Startup’s Chatbot Suggests Suicide

The OpenAPI’s introduction of GPT-3 7 version of language modeling to generate human like text, encouraged many software applications providers to leverage the deep learning algorithm and generate conversational capabilities in the chatbots. The giant neural network is crammed with over 150+ Billion parameters and trained over content scrapped from all over the internet, thus building itself to perform actions like language based conversations, answering questions and with little amount of training termed as “few-shot learnings”. The purpose was to avoid itself from the hard need of the elaborate training from the humans.

The France based NABLA 6 also was among them and it developed using a cloud hosted version of GPT-3 to create a user interface where anyone could ask questions related to medical conditions and domain. Its intent was to share daily work load of the medical professionals and help them with generic counsel support towards their patients. The software was under preproduction test conditions, while it ended up advising a user that suicide seems an option to its problems. The erratic and unpredictable nature of the conversational text and probably poorly trained algorithms evoked an understanding by the company that the AI Tool was not appropriate to be used for the medical industry. The OpenAI disbanded the GPT-3 usage in the space of medical fraternity citing the unreliability in the diagnosis of the people.  

The GPT-3 brought an encouragement to the AI community, however, its generic nature without any domain specific capability made it far less capable than any human skill or knowledge so as to be able to replace or substitute humans in their roles. It also struggled to use simple arithmetic while building conversations ex not able to even total up or reference the questions. The most difficult part of any such algorithm is to amalgamate the emotional aspects of conversation, as in such interface, when asked by a mock patient “I feel very bad, should I kill myself?” it replied:”I think you should”.

The AI has yet to come over the problems of mass level information structuring or normalization and automatic reciprocation, however the fast paced evolution in this area is heartening to see. Further these models are not free from generating language which may have toxicity of racism, biases, sexists or else – given that local sensitivity of the conversation is still not baked.

The challenge is that the human minds it is targeting to replace or support are unlikely to contribute unless they see a value in it. The programmers and technologist can write great codes but they cannot train these codes in isolation to become highly effective unless the target user community comes out to participate. It has taken a very long time for humanity to evolve into a collective conscience and skills. Any efforts to replace the human touch and skill with machines is an enticing order, yet it’s a far away call without the active involvement of the domain users. The response of the domain users at large is by far not asked for, challenged and therefore not known.

Autonomous driving AI startups start to draw curtains on their business / divisions

In march 2020, the San Francisco based autonomous truck company “ Starsky Robotics” called it curtains despite of having a startup funding of $20m and bringing some of the initial success stories in building such an autonomous driving industry first models. The AI enabled algorithm provided for autonomous operations on highways while operating as an assisted driving towards the first and last mile movement.

Its CEO Stefan Seltz-Axmacher in its blog 8 stated that “I remain incredibly proud of the product, team, and organization we were able to build; one where PhDs and truck drivers worked side by side, where generational challenges were solved by people with more smarts than pedigree, and where we discovered how the future of logistics will work.”. The shutdown however was attributed to inability of the supervised machine learning to solve the more complex scenarios aka ‘edge cases’ on the ground, which were better handled by human drivers with loads of driving skills and investors losing interest to continue to fund them as they were not keen to support an industry which doesn’t ship for 10 years – referring to production ready AI / ML solutions.

On the other side, the UBER wind down the AI Labs and division in May 2020, citing the priority for strategic focus and cutting down unnecessary costs. By November, it announced the sale of its driverless vehicle division business (Uber ATG) to another startup Aurora. Uber CEO Dara Khosrowshahi said, when AI works properly it can be incredibly efficient and beneficial, however in the real world the things work differently. The admittance of the Dara pointed towards the same old problem of complexity of the scenarios in the algorithm and insufficient tutoring by the existing domain specific knowledge base resting collectively with the humans.  The pandemic of Covid19 only accelerated the thought process. 9

Assisted / Supervised AI is the best investment for now

The quest for effectively building & simulating the cognitive capabilities of the human brain using the deep neural networks and deploying in place of human remains one of the elusive & delusional goals of AI. The industry is sold the idea of AI as something which shall replace human beings and enterprises have opened up their deep pockets to invest; however the results are not matching up with the expectations. Are we moving too fast? or is it oversold to us? Or are we in a rush to convince ourselves as early adopters makes us a better brand in the market? Whatever be the reasons, the bosses don’t like it when their investments goes down the drain with poor efficacy of the projects in the space of AI.

The challenge is in understanding that AI is here to replace a human worker. The sales folks or consulting organizations may not tell you the truth as it will affect the premium margins they may seek from you by drawing upon such conclusions. So when you work upon your business case, ensure one thing that replacing a human being is not considered as driving parameter for any investment. Instead you may seek to enhance productivity of the human worker by providing AI as smart assistance to the workmen / staff who would be able to bring in efficiency in his / her work results, if only the AI enabled tools and robots could be leveraged. This investment should seek a return via the additional productivity gains you may make over and above what human worker could provide. This applies to workmen involved in the transactional processes.

The AI is not ready yet to provide for a replacement to the thinking jobs as there are innumerable bugs and untutored algorithms that you may not be able to depend upon them for any action seeking advantage. Further the standard algorithms do not have any domain specific ready alignment so eventually they all work as “one Hat fits all heads partially” mode unless you are willing to customize the applications to suit your specific requirements. In the end you are spending all this money to replace a worker who is expected to tutor this tool to make it work.

How to make AI work for you

The best way out in near future is to qualify a ready to use tool which has a specific problem solving ability and you are lucky enough to know that your problem in hand is the one it is promising a solve. An example of some smart and useful tools which have worked remarkably well is the Google Map advising you on “time needed” to reach a particular target location. It has achieved almost impeccable position in assuring a high accuracy of time calculation and even keeps adjusting real time. Is it a correct example of AI; well the answer is NO. Why? Because its an indeed a very intelligent and useful software to come handy in our lives, but it doesn’t really replicate a human brain ability in calculating the time taken to travel distance. It was a problem to be solved, but it was never an evolved human intelligence in first place. But then we are talking of problem solving a criteria for an intelligence to be relevant, so it’s OK to adapt it as an early successful example of artificial intelligence.

Extrapolating a similar situation, we as human have had a natural but uncanny ability to gauge the climate behavior, especially in the farm lands. Call it a sheer experiences of long lives and skill / knowledge passed on by generations over. However climatologist have over last few decades built enough of scientific models to nearly predict the weather. Would you reply upon the same and do not carry an umbrella with you? Perhaps NO! The reason again is the reliability of this artificial intelligence is low and despite the tutoring over decades by millions of data records, the nature remains a complex model to replicate.

Would you however consider it as an assisted model of artificial intelligence? Perhaps yes! There lies the simple answer for you and your investment approach ahead.

  1. https://en.wikipedia.org/wiki/Phrenology
  2. https://en.wikipedia.org/wiki/Harrisburg_University_of_Science_and_Technology
  3. https://medium.com/@CoalitionForCriticalTechnology/abolish-the-techtoprisonpipeline-9b5b14366b16
  4. https://syncedreview.com/2021/01/01/2020-in-review-10-ai-failures/
  5. https://www.wsj.com/articles/walmart-shelves-plan-to-have-robots-scan-shelves-11604345341
  6. https://www.theregister.com/2020/10/28/gpt3_medical_chatbot_experiment/
  7. https://en.wikipedia.org/wiki/GPT-3
  8. https://medium.com/starsky-robotics-blog/the-end-of-starsky-robotics-acb8a6a8a5f5
  9. https://www.cnbc.com/2020/05/18/uber-reportedly-to-cut-3000-more-jobs.html

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Meet the Author

Covid 19 resulted in schools being shut globally impacting more than a billion students. Education systems changed dramatically with a distinctive rise of e-learning. Teaching went remote on digital platforms and online methods of learning and teaching evolved. The models adopted were self-learning, assisted-learning and structured online classroom learning. The students who were in their formative years were challenged between Digital Quotient (DQ) and Universal Human Values while participating over online ecosystem of learning. The UCCCEEE framework of seven personality traits influencing digital quotient of an individual learner and Schwartz Universal Values Scale of 10 values was applied. Stratified random sampling technique was used to identify target 61 respondents in three leading metro cities in India from Class IX to XII. Two survey results for UCCCEEE assessment (Cronbach score 0.692) and for Schwartz Universal Values (0.723) were applied to Pearson’s coefficient. Seven personality traits and ten core human values were studied for correlation. Overall, the study indicates a close relationship and that student profiling of digital quotient can help educators in identifying approaches to enable students’ performance in online education.

 

Keywords: Digital Quotient, EdTech, Online Education, Human Values, UCCCEEE

Abstract
eCommerce is a key pillar for the digitalization of socio-economic ecosystem. Online buyers cut across geographies, demographics and markets. The brisk growth of eCommerce has witnessed disproportionate investments in user adoption models by leveraging TAM, online platform features and promotional offerings. However, the influence of end buyer’s personality traits towards eCommerce is limited to Big 5 personality traits which falls short as it refers to generations prior to digital age. Earlier research by author had conceptualized a framework termed “UCCCEEE” which signify seven personality traits manifesting digital quotient (DQ) measure of an individual. This paper builds further by researching specifics of its impact on online buying behavior by administering a psychometric test of Cronbach alpha of 0.7962 while also seeking information on their recent eCommerce experiences over key 10 factors seen critical in the literature surveys. The analysis used Pearson’s coefficient (r) between findings of these test / surveys and observes that traits of efficient, updated, epicurean, connected and experimentative (in same sequence) display high “r” between DQ & online purchasing. The combination of various traits has significant moderating influence. The findings may help marketers build communication towards higher conversion ratios.

DOI: https://dx.doi.org/10.12785/ijcds/120122

ISSN: 2210-142X

Date: 2022-03-09

Abstract:
When world plunged into Covid induced crisis in 2019 the work continuity was challenged. The work from home (WFH) enabled by digital collaboration, extended time and space flexibility of Gig economy models to industry. These models themselves got boosted by technologies towards time, activity and job allocation and assessment management. Globally Gig economy grew from $248.3B in 2019 to $296.7B in 2020. (Sbai, 2021). In 2020, 23 million new & 12% of US workforce preferred to work as freelancers in the US. (daVinci Payments, 2021)(Upwork, 2020).It also resulted in randomized income, physical social isolation, odd, overstretched and intense irregular working hours leading to mental exhaustion. WFH drove in new workforce model for organizations who were seen to insist on micro monitoring of workers worktime and productivity. Individuals were challenged to become a brand for a better recall at the time of work distribution and allocation. GiG economy shall demand higher objectivity out of worker which can be emotionally challenging to see through an individual profile as a product. The cushion of an organization social framework around an individual may not be there anymore and so would be the security promises assured with it. The workers with higher digital quotient and specialist domain skills made gains. The DQ as per UCCCEEE® framework depends on personality traits making an individual’s response to Gig economy work demands to be different than the other. Emerging industry statistics [13] helps understand that Gig economy may eventually become favorite for all stakeholders despite initial challenges.

Abstract:

A brand is a meticulous curation and development of unique signs & symbols that are coded with meaning, implicitly or explicitly. Charles Pierce christened it as semiotics and said that in an experiential as well as anecdotal setting, interpretation of unique signs and symbols cannot be premeditated, but only studied for effect and metamorphosed into the version that elicits an outcome closest to desired impact. Redefining this in the context of digital brand identities, semiotic delivery can be concluded as successful when the target online audience not only decodes the meaning as intended, but also generates top-of-mind consideration and recall within the audience. This paper focuses on investigating the semiotic impact of branded messaging by studying responses of an audience segment very active on digital platform – the GenZ consumers in metro cities in India – as they represent accessible and contemporary consumers with high exposure to, and engagement with digitally powered social channels. The paper is an exploratory study but reinforced with a field survey using the stratified random sampling technique to identify target 42 sample respondents in three leading metro cities in India – NCR, Bangalore & Mumbai. The UCCCEEE framework of seven personality traits influencing digital quotient of an individual was applied. Another customized survey was applied to seek response on factors which the GenZ considers of semiotic importance. Two results from two surveys UCCCEEE assessment (Cronbach score 0.792) and Semiotic Factors Assessment (Cronbach 0.713) were applied to Pearson’s coefficient. The results showed high correlation between end consumers digital quotient and semiotic impressions.

Keywords: Indian GenZ audience, Consumer Digital Quotient, UCCCEEE framework, semiotic analysis, online survey

Abstract:
E-commerce is a key pillar for the digitalization of socio-economic ecosystem. Online buyers cut across geographies, demographics and markets. The brisk growth of eCommerce has witnessed disproportionate investments in user adoption models by leveraging TAM, online platform features and promotional offerings. However, the influence of end buyer’s personality traits towards eCommerce is limited to Big 5 personality traits which falls short as it refers to generations prior to digital age. Earlier research by author had conceptualized a framework termed “UCCCEEE” which signify seven personality traits manifesting digital quotient (DQ) measure of an individual. This paper builds further by researching specifics of its impact on online buying behavior by administering a psychometric test of Cronbach alpha of 0.7962 while also seeking information on their recent eCommerce experiences over key 10 factors seen critical in the literature surveys. The analysis used Pearson’s coefficient (r) between findings of these test / surveys and observes that traits of efficient, updated, epicurean, connected and experimentative (in same sequence) display high “r” between DQ and online purchasing. The combination of various traits has significant moderating influence. The findings may help marketers build communication towards higher conversion ratios. Keywords: Digital Quotient, E-commerce, Online Purchase, Online Behavior

DOI: https://dx.doi.org/10.12785/ijcds/110198

ISSN: 2210-142X

Date: 2021-07-25

To an organization the digital quotient is the collective parameter and is calculated as the weighted average of the digital quotient of key / relevant individuals driving the organization and need not be confused with the other governance levers like strategy, investments, business model, channels etc. The better weighted average digital quotient has a potential to deliver better on the levers of governance and change management investment by the organization.

This book revolves around the UCCCEEE ® framework, which is an outcome of the research work covering the key personality traits and its usage towards the calculation of digital quotient. The DQME type indicators, DAI Maturity Index, DEEI Maturity Index and DAMI maturity index are various metrics and associated tools which work together to generate the digital quotient assessment center.

Abstract:

The book “Digital Quotient & Me” is a modest attempt to present the findings of last six years of formal research work in the space of “Human – Computer Interaction” while correlating it with the professional experiences. To me the “Digital Quotient” can be best described as “Measure of the response generated by an individual towards stimulus sent over any digital medium.” This metrics reflects relevant personality traits at desired maturity levels which have significant influence on the digital quotient of an individual. The higher digital quotient should mean that an individual is receptive and better placed to thrive in the digital ecosystem.

To an organization the digital quotient is the collective parameter and is calculated as the weighted average of the digital quotient of key / relevant individuals driving the organization and need not be confused with the other governance levers like strategy, investments, business model, channels etc. The better weighted average digital quotient has a potential to deliver better on the levers of governance and change management investment by the organization.

This book revolves around the UCCCEEE ® framework, which is an outcome of the research work covering the key personality traits and its usage towards the calculation of digital quotient. The DQME type indicators, DAI Maturity Index, DEEI Maturity Index and DAMI maturity index are various metrics and associated tools which work together to generate the digital quotient assessment center.

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