Covid 19 resulted in schools being shut globally impacting more than a billion students. Education systems changed dramatically with a distinctive rise of e-learning. Teaching went remote on digital platforms and online methods of learning and teaching evolved. The models adopted were self-learning, assisted-learning and structured online classroom learning. The students who were in their formative years were challenged between Digital Quotient (DQ) and Universal Human Values while participating over online ecosystem of learning. The UCCCEEE framework of seven personality traits influencing digital quotient of an individual learner and Schwartz Universal Values Scale of 10 values was applied. Stratified random sampling technique was used to identify target 61 respondents in three leading metro cities in India from Class IX to XII. Two survey results for UCCCEEE assessment (Cronbach score 0.692) and for Schwartz Universal Values (0.723) were applied to Pearson’s coefficient. Seven personality traits and ten core human values were studied for correlation. Overall, the study indicates a close relationship and that student profiling of digital quotient can help educators in identifying approaches to enable students’ performance in online education.

Keywords: Digital Quotient, EdTech, Online Education, Human Values, UCCCEEE

Abstract
eCommerce is a key pillar for the digitalization of socio-economic ecosystem. Online buyers cut across geographies, demographics and markets. The brisk growth of eCommerce has witnessed disproportionate investments in user adoption models by leveraging TAM, online platform features and promotional offerings. However, the influence of end buyer’s personality traits towards eCommerce is limited to Big 5 personality traits which falls short as it refers to generations prior to digital age. Earlier research by author had conceptualized a framework termed “UCCCEEE” which signify seven personality traits manifesting digital quotient (DQ) measure of an individual. This paper builds further by researching specifics of its impact on online buying behavior by administering a psychometric test of Cronbach alpha of 0.7962 while also seeking information on their recent eCommerce experiences over key 10 factors seen critical in the literature surveys. The analysis used Pearson’s coefficient (r) between findings of these test / surveys and observes that traits of efficient, updated, epicurean, connected and experimentative (in same sequence) display high “r” between DQ & online purchasing. The combination of various traits has significant moderating influence. The findings may help marketers build communication towards higher conversion ratios.

DOI: https://dx.doi.org/10.12785/ijcds/120122

ISSN: 2210-142X

Date: 2022-03-09

Abstract:
When world plunged into Covid induced crisis in 2019 the work continuity was challenged. The work from home (WFH) enabled by digital collaboration, extended time and space flexibility of Gig economy models to industry. These models themselves got boosted by technologies towards time, activity and job allocation and assessment management. Globally Gig economy grew from $248.3B in 2019 to $296.7B in 2020. (Sbai, 2021). In 2020, 23 million new & 12% of US workforce preferred to work as freelancers in the US. (daVinci Payments, 2021)(Upwork, 2020).It also resulted in randomized income, physical social isolation, odd, overstretched and intense irregular working hours leading to mental exhaustion. WFH drove in new workforce model for organizations who were seen to insist on micro monitoring of workers worktime and productivity. Individuals were challenged to become a brand for a better recall at the time of work distribution and allocation. GiG economy shall demand higher objectivity out of worker which can be emotionally challenging to see through an individual profile as a product. The cushion of an organization social framework around an individual may not be there anymore and so would be the security promises assured with it. The workers with higher digital quotient and specialist domain skills made gains. The DQ as per UCCCEEE® framework depends on personality traits making an individual’s response to Gig economy work demands to be different than the other. Emerging industry statistics [13] helps understand that Gig economy may eventually become favorite for all stakeholders despite initial challenges.

Abstract:

A brand is a meticulous curation and development of unique signs & symbols that are coded with meaning, implicitly or explicitly. Charles Pierce christened it as semiotics and said that in an experiential as well as anecdotal setting, interpretation of unique signs and symbols cannot be premeditated, but only studied for effect and metamorphosed into the version that elicits an outcome closest to desired impact. Redefining this in the context of digital brand identities, semiotic delivery can be concluded as successful when the target online audience not only decodes the meaning as intended, but also generates top-of-mind consideration and recall within the audience. This paper focuses on investigating the semiotic impact of branded messaging by studying responses of an audience segment very active on digital platform – the GenZ consumers in metro cities in India – as they represent accessible and contemporary consumers with high exposure to, and engagement with digitally powered social channels. The paper is an exploratory study but reinforced with a field survey using the stratified random sampling technique to identify target 42 sample respondents in three leading metro cities in India – NCR, Bangalore & Mumbai. The UCCCEEE framework of seven personality traits influencing digital quotient of an individual was applied. Another customized survey was applied to seek response on factors which the GenZ considers of semiotic importance. Two results from two surveys UCCCEEE assessment (Cronbach score 0.792) and Semiotic Factors Assessment (Cronbach 0.713) were applied to Pearson’s coefficient. The results showed high correlation between end consumers digital quotient and semiotic impressions.

Keywords: Indian GenZ audience, Consumer Digital Quotient, UCCCEEE framework, semiotic analysis, online survey

Abstract:
E-commerce is a key pillar for the digitalization of socio-economic ecosystem. Online buyers cut across geographies, demographics and markets. The brisk growth of eCommerce has witnessed disproportionate investments in user adoption models by leveraging TAM, online platform features and promotional offerings. However, the influence of end buyer’s personality traits towards eCommerce is limited to Big 5 personality traits which falls short as it refers to generations prior to digital age. Earlier research by author had conceptualized a framework termed “UCCCEEE” which signify seven personality traits manifesting digital quotient (DQ) measure of an individual. This paper builds further by researching specifics of its impact on online buying behavior by administering a psychometric test of Cronbach alpha of 0.7962 while also seeking information on their recent eCommerce experiences over key 10 factors seen critical in the literature surveys. The analysis used Pearson’s coefficient (r) between findings of these test / surveys and observes that traits of efficient, updated, epicurean, connected and experimentative (in same sequence) display high “r” between DQ and online purchasing. The combination of various traits has significant moderating influence. The findings may help marketers build communication towards higher conversion ratios. Keywords: Digital Quotient, E-commerce, Online Purchase, Online Behavior

DOI: https://dx.doi.org/10.12785/ijcds/110198

ISSN: 2210-142X

Date: 2021-07-25

To an organization the digital quotient is the collective parameter and is calculated as the weighted average of the digital quotient of key / relevant individuals driving the organization and need not be confused with the other governance levers like strategy, investments, business model, channels etc. The better weighted average digital quotient has a potential to deliver better on the levers of governance and change management investment by the organization.

This book revolves around the UCCCEEE ® framework, which is an outcome of the research work covering the key personality traits and its usage towards the calculation of digital quotient. The DQME type indicators, DAI Maturity Index, DEEI Maturity Index and DAMI maturity index are various metrics and associated tools which work together to generate the digital quotient assessment center.